ISBN: ‎ 978-9393082190
Author: Dr. Nitin Joshi
Year of Publication: 2022
Page Count: 128
Binding: Paperback
Language: English
Description:
The workbook has been designed to engage and involve participants at intellectual level. The design of the workbook aims at higher order learning as defined clearly in Bloom’s Taxonomy with special focus on Understanding, Analysing, Applying, Evaluating and Creating. The facilitation of the workshop using the workbook will provide opportunities for the participants to express themselves both in verbal and non-verbal communication with a clear objective of enhancing the power of expression of the participants. The use of the workbook will help in imbibing the concept of learning-by-doing and experiencing the challenges by creating a simulated environment in the classroom. The workbook helps to cover both theoretical and practical elements of sales thereby helping the facilitators and participants of the programs to develop right knowledge, right skills and right attitude which is most important for being sales professionals. This method of learning makes selling more interesting and engaging.